Rockwell Automation: Asa Arvidsson Appointed as Vice President of Nordic Group EMEA

The main task of the leader – to convey the benefits of digital transformation to industrial enterprises in the region.

Rockwell Automation Company Inc., a global leader in industrial automation and digitalization , today announced that Asa Arvidsson becomes the new vice president of the Nordic group in the EMEA region, which includes Russia , Great Britain, Ireland, Denmark, Finland, Iceland, Norway and Sweden. In her new role, Ms Arvidsson will help customers implement digital solutions that provide flexibility, sustainability, and sustainability, and a shorter return on investment.

Asa Arvidsson

Asa Arvidsson and her team will work in the Swedish office Rockwell Automation and forge relationships with end customers, original equipment suppliers (OEM) and partners in the Nordic group. This appointment will strengthen the company’s leadership in the region. EMEA and accelerate the implementation of the Connected Enterprise concept in industrial plants.

Susana Gonzalez, President of Rockwell Automation EMEA , commented on the appointment: “We are finishing a successful fiscal year for us and we are delighted to have Asa joining our team at that time. She will become part of the composition of the company’s leaders in the region EMEA and will help us continue to deliver on our company’s strategy and deliver profitable growth in 2022. ”

Ms. Arvidsson will help bring the undeniable benefits of digital transformation to customers in the region, helping to drive business growth while meeting sustainability goals.

“Intelligent solutions Rockwell  Automation  enable customers to save on infrastructure costs, reduce time to value and increase productivity, ”comments Arvidsson. “In a fast-paced environment, manufacturing companies increasingly face the risks of supply chain and manufacturing disruptions, so they understand the importance of automation. I am thrilled to join Rockwell Automation and be part of the digital transformation of businesses in the region. ”

 Strength in frames

To the Rockwell Executive Team Automation not only Asa Arvidsson has joined. Christian Reuter has been named Vice President of Product Market Access EMEA.

Reuter and his team will drive the Rockwell strategy Automation  to access the company’s solutions and products to the market of the entire region, expanding and improving the PartnerNetwork ™ ecosystem. Increasing coverage in key markets is one of the company’s strategic priorities. “Accelerating software delivery alongside hardware sales will be critical to successfully meeting these goals,” said Reuter.

“Rockwell Automation supports an ever-expanding global partner ecosystem that includes leading edge technology, unmatched regional support and services, and a comprehensive and streamlined business approach,” said Reuter. “With a range of innovative technologies, as well as our software solutions, customers are achieving great results.”

In March Malte Dieckelmann was named Regional Vice President, Software Sales, EMEA. He has helped customers succeed with One Enterprise solutions such as IoT and analytics. The position is new to the EMEA region, and Dickelmann’s experience in managing software companies proved to be critical. Thanks to the expertise of the new leader, Rockwell Automation  is strengthening and making strategic partnerships with PTC, the recently acquired company behind the leading cloud-based intelligent manufacturing platform Plex Systems and AVATA, even more efficiently.

Partha Seshadri  became VP of Lifetime Services in the region EMEA . In his new position, he will contribute to the development and effective operation of his direction, including the work of the divisions dealing with solutions and services. Rockwell Automation LifecycleIQ ™ Services enable customers to transform their business, and Seshadri’s primary role is to provide a faster, more flexible workflow at every stage of the cycle.

The new appointments will help take Rockwell Automation’s EMEA business to the next level and will continue to provide exceptional service and support to its customers in the region.