TMK Won in Three Nominations at the All-Russian Competition “Best Corporate Media 2021”
Pipe Metallurgical Company (TMK) became the winner in three nominations of the All-Russian competition “Best Corporate Media 2021”, organized by the industry Association of Directors of Communications and Corporate Media of Russia (AKMR). The first places in their categories were taken by an interactive video course for employees created by the TMK2U Corporate University, TMK’s quarterly corporate magazine YourTube and the corporate newspaper of the Volzhsky Pipe Plant (VTZ), which is part of TMK.
More than 40 companies from metallurgy and mining, pharmaceuticals, telecommunications, banking, insurance and other sectors of the economy took part in the competition. Laureate in the category “B2P. Intracorporate media / corporate film “became an interactive video course of the Corporate University of Pipe Metallurgical Company and Sinara Group TMK2U” Code of Ethics. In production “. The course was filmed as a first-person video quest, and employees of TMK enterprises took part in its filming.
YourTube magazine was named the best corporate publication for shareholders and investors. The magazine has been published quarterly since 2010 and is aimed at promoting the mission, values and development strategy of the company both in the internal and external environment. The interactive version of YourTube is available on the TMK Internet portal in the Media Center section, on the tmk-yourtube.ru website and in the TMK Media mobile application.
The VTZ corporate newspaper Volzhsky Trubnik became the winner in the Industry Categories / Best Regional Corporate Media nomination. Volzhsky Trubnik has been published since October 20, 1983 and is aimed not only at the internal audience of the enterprise, but also at employees of other TMK plants, partners and clients. The newspaper is dedicated to the company’s news, promotes the exchange of the best production, management and social practices, as well as the formation of a single corporate culture.
The organizer of the competition, AKMR, is a professional association of directors for communications and corporate media, uniting representatives of the largest companies in the manufacturing and service sectors. AKMR holds events for interaction and exchange of experience in the field of internal and external communications, participates in the development of standards and industry procedures, interacts with educational institutions on training programs for specialists in the field of communications and corporate media.
